Appleton Learning Brings Academic Coaching to Jones Valley
Second Company-Owned Branch Set to Open January 2012
HUNTSVILLE, Ala. (Jan. 6, 2011) – Appleton Learning, a private education organization that provides individualized academic coaching, test preparation, academic testing and assessments for students of all ages, believes it is time to take on the status quo of learning in America with an ambitious goal of disrupting the tired teaching paradigm. Launched in 2004, the company is opening its second corporate-owned location in the Jones Valley area this January.
Expanding the Idea of Learning
After the success of its first corporate location and headquarters in Madison, Appleton Learning is expanding to Jones Valley to move closer to students in Huntsville in order to best serve their needs. The location will take a non-traditional approach with its innovative branch design.
“By opening a second branch, Appleton Learning will be able to serve more academic coaching and ACT test prep students in the greater Huntsville area,” explains Glenn Clayton, CEO of Appleton Learning. “We are nearly at capacity at the Madison branch, especially in our ACT test prep course, and although we will only be accepting a limited number of students at our new Jones Valley branch, we are excited about the opportunity for more students in Huntsville to take part in our various programs and offerings.”
The Jones Valley branch will hold its grand opening enrollment event on January 16, 2012 at 10:00 a.m. Ribbon Cutting with the Chamber of Commerce Huntsville/Madison County to take place at 11:00 a.m. Appleton enrollment is limited to 100 students – allowing Appleton to focus on providing elite instruction for those select students. The first 100 students at the event will receive a t-shirt and will be entered into a drawing to win an iPad.
In addition to the growth in Huntsville, the company plans to open 30 branches across the Southeast by 2015. In addition to these branches, which serve private pay clients, Appleton continues to partner with schools throughout the region to help them rethink learning.
The Appleton Advantage
In the United States, the significance of the private tutoring market is growing substantially. According to a recent report by Companiesandmarkets.com, the global private tutoring market is projected to surpass $100 billion by the year 2017. Based on Appleton Learning’s individualized philosophy towards academic coaching and test preparation, the company designed the proprietary geniuStyle™ Assessment. Unique to Appleton, it measures the mix of personality and learning traits that matter most in education, that is, how students connect with instructors and which teaching methods are easiest for certain students to understand, thus making learning more fun and engaging. Based on this leading-edge research that keys in on how a child learns best, Appleton is leading the industry in individualized education by identifying students’ unique learning personalities and thoughtfully matching them with a tutor who teaches in the same way.
“I founded Appleton Learning because I realized the existing tutoring industry wasn’t meeting student’s needs and most were looking for a more individualized way to help excel in school,” continues Clayton. “Appleton Learning provides exceptional value for students and their families. Our model is based upon delivering individualized, one-on-one academic coaching to help our clients reach their specific educational goals.”
For more questions or information, visit www.appletonlearning.com. Follow Appleton www.twitter.com/@my_geniuStyle.
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About Appleton Learning
Appleton Learning is "Building a Smarter Tomorrow" by providing academic coaching, test preparation and academic testing and assessments for students of all ages, based upon each student's geniuStyle™ learning personality. Through its School Services Division, Appleton Learning serves thousands of students across multiple states by helping the unique needs of schools and school districts. Recognized with numerous awards including the 2011 Bloomberg Businessweek’s America's Best Young Entrepreneurs, U.S. Chamber of Commerce's 2010 "Top 75 Small Businesses in America"; U.S. Chamber of Commerce's 2010 "Blue Ribbon Small Business Award"; and Dell's 2009 "Small Business Excellence Award- Top 10 National Finalist".
Media Contact:
Kelly Ronna
Trevelino/Keller
kronna@trevelinokeller.com
404-214-0722 x 107
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