Appleton Learning Director of Marketing Earns Accreditation in Public Relations
Sonia Robinson, Director of Marketing with Appleton Learning has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program.
Robinson is a member of the North Alabama Chapter Public Relations Council of Alabama (NAPRCA) and currently serves as President.
The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities (KSAs) associated with the profession. The Examination is designed for public relation professionals with five to seven years of job experience and/or a bachelor’s degree in a communication field. Candidates who successfully complete the rigorous process, including presenting his/her portfolio to a Readiness Review panel of three peers and sitting for a computer-based Examination, are granted the APR.
“Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession,” said John E. Forde, APR, Fellow PRSA, co-chair of UAB in 2011. “Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients.”
The computer-based portion of the Examination is administered throughout the year at more than 300 Prometric Testing Centers. The Readiness Review is conducted prior to the computer-based portion of the Examination by a panel of three Accredited members of one or more of the nine organizations participating in the UAB. Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession and serving their local communities.
About the Universal Accreditation Board
The UAB was established in 1998 by a coalition of public relations professional organizations that today includes the Agricultural Relations Council. AsociaciÓn de Relacionistas Profesionales de Puerto Rico, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America, Religion Communicators Council, Southern Public Relations Federation and Texas Public Relations Association. Each organization contributes resources and senior-level volunteer members who represent all segments of the public relations profession.
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